AYA is the artistic persona of Alexandra Koykova – a performer and songwriter who brings strong emotion, feminine sensitivity, and a clear sense of personal story into her music. Originally from Gotse Delchev, she began her path in the catalog of Hit Mix Music, and today develops her career as a self-producing artist with an increasingly recognizable signature. In her songs, pop and modern Balkan sound meet in direct, emotional stories about love, separation, choice, and personal strength.

After early singles such as Vseki pat, Dobre doshla, and Nazdrave, AYA builds a more mature profile with Bez da mi e zhal, Samo men obichash, Urok sled urok, Dve ochi, Vapros e na vreme, and Nikoga pak. She actively takes part in writing her music and lyrics, turning personal experience into songs with a close, understandable language. AYA stands as an artist who does not seek effect at any cost, but emotion in which the listener can recognize themselves.