On June 30, Hilton Sofia’s Cherni Vrah Hall became the setting for the first encounter with KIAN Kristian Kostov’s new creative universe, where music, fragrance, and personal aesthetics speak the same language.

After years of captivating audiences with his voice, music, and the distinctive worlds he creates around every song, Kristian unveiled a new side of himself - not as a different person, but as another doorway into his inner world.

The exclusive cocktail event brought together artists, influencers, business leaders, and media representatives, who were among the first to experience Shh - the debut project under the KIAN name, launched simultaneously as a new single and a signature fragrance.

As both an artist and an aesthete, Kristian has always searched for meaning in the smallest details in sound, in atmosphere, and in the emotions that remain long after a song ends. For him, fragrance possesses the same power: it evokes memories, awakens emotions, and often communicates more than words ever could.

Kristian was personally involved in every stage of creating Shh from the initial concept and fragrance composition to the bottle and packaging design. The result is a unisex scent with a clean yet mysterious character, where fresh green notes meet delicate florals, warm accords, and soft leather.

One of the evening's highlights was Kristian’s live performance, where he introduced his new single alongside selected songs from his repertoire. Joining him on stage were rising artist LERIE (Valeria Stoyanova) and guitarist Stoycho Stoyanov, creating an intimate and inspiring musical atmosphere.

With Shh, Kristian invites us into a world where memories have a scent and emotions find a new language. Through the launch of KIAN, he opens an entirely new chapter - one where music is no longer only heard, but experienced through every sense.

The event was organized by Alchemista, with the generous support of MUZE.

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