Yoana Dimitrova first captured the attention of a wide audience as a finalist on X Factor Bulgaria in 2017, where she stood out with her soft vocal tone and natural stage presence. Even then, her sensitivity toward pop music and her ability to convey emotion with ease were evident. After the show, she took her first steps as a recording artist with original releases, but over time chose to channel her creative energy in a broader direction.

Today, Yoana is among the most recognizable Bulgarian influencers, having built a strong digital presence and a distinctive visual aesthetic. Across social media, she shares her world—balancing fashion, everyday life, and motherhood—while creating a close and authentic connection with her audience. Her collaborations with international brands such as YSL, Calvin Klein, and others have positioned her as one of the leading figures in the Bulgarian influencer landscape. While her career has expanded beyond the stage, music remains an important part of the world she continues to shape and express.