Niki Kotich is one of those names that stand behind the scenes long before stepping clearly to the front. Known as an artist, producer, and the person behind Shadow Lab, he builds an environment in which new voices, energy, and street culture find form. Artists such as Secta and PRIM have passed through his channel and work, positioning him not simply as a performer, but as a figure with influence over the sound and direction of part of the new Bulgarian scene.

As an artist, Niki Kotich carries a direct, slightly ironic, and self-assured expression. Songs such as Normalno, Mania, Promenen, and 100% show a world in which trap, pop-rap, and club energy meet without unnecessary complication. With him, the strength lies in the character – in the way he turns phrase, humor, and rhythm into a recognizable signature.